COME CLOSER - Harry Styles x Aries
Kimberly Althammer
COME CLOSER is a collaboration between Harry Styles and streetwear label Aries to promote his fourth studio album "Kiss All The Time. Disco Occasionally.".
Developed from the perspective of Harry's marketing team, the following content outlines the promotional materials and visuals for the collaborative capsule collection. It will include 12 pieces, each relating to one of the 12 songs on the album. Alongside this, three immersive pop-up stores in selected cities will open, each with a room dedicated to an item as a physical extension of the album, so fans can experience it with all their senses.
I am an international student from Germany with three years of experience in digital marketing and a strong passion for fashion, culture, and creative research. I enjoy trend forecasting, paying attention to detail, and analysing consumer behaviour within the fashion industry.
In my future career, I want to combine research and analytical thinking with creativity and visual storytelling. I am especially inspired by travelling and cultural exchange, as discovering new places and perspectives continues to influence my creative outlook.
