Creative Advertising - Assessment 1 Sign & Symbols

Creative advertising is a type of advertising that uses innovative and original ideas to capture the attention of the target audience and create a memorable impression.

In this studio course, students understand the importance of assessing, and responding to consumer needs in the development of creative and effective advertising messaging.

For this assessment students are asked to create one symbol for a “Public service” and relate it to a UN sustainable goal. They picked a cause that they felt strongly about and applied the KISS principle to generate a single-minded message digitally designed for the human good.