LOOP Studio Presents...
Hamza Khan
LOOP Studio is my self-initiated creative agency concept, born from the question: What if fashion campaigns felt more like world-building experiences? As audiences grow more digitally fluent and culturally hybrid, LOOP exists to connect the energy of music with the storytelling power of fashion through immersive campaigns and events.
The studio’s vision comes to life through three key activations:
• AERA7 : a fictional K-pop-inspired girl group, used as a vehicle to explore branding, concept creation, promotional strategy, and visual world-building. This campaign merges mysticism with cyber aesthetics, unfolding through teaser visuals, photoshoots, and narrative-driven identity design.
• A reimagined Diesel: BEYOND virtual festival blending music, motion design, and digital rave culture to extend the brand via Frame VR into a metaverse-inspired realm.
• A collaborative Tyla x Mowalola x Boiler Room event set at The Beams, London and styled as a raw, intimate performance meets fashion show blending Afrofuturism, club culture, and streetwear..
From styling and shoot direction to marketing frameworks, space design, and trend research, every part of this project was independently produced and executed by me. LOOP isn’t just a concept... it’s a studio with real-world potential, driven by a passion for innovation, collaboration, and experience-led storytelling.
I’m a London-based creative with a deep love for the fashion and music industries especially where they intersect! With experience at KCD London, L52 Communications, and 10 Magazine, I’ve explored everything from fashion week production to PR and editorial styling. I’m drawn to concept-led work that combines storytelling with strong visual direction, and I’m always curious about what’s next. Whether I’m building a campaign or collaborating on a shoot, I bring energy, intuition, and a thoughtful approach. I’m excited to grow within creative teams that value culture, narrative, and bold ideas :)
Loop Studio Tagline
AERA7 Debut Mini Album Artwork: GENESIS V1
AERA7 Album Variants
Diesel Beyond VR Experience
Tyla X Boiler Room Event Concept
Connect with Me :)
