So Much Power

The exponential growth of technology is unsettling and could threaten the future of humanity, but the vision sold to us says something different. Acknowledging a contradiction between what technology promises and what it hides, ‘So Much Power’ presents a dystopian outlook on how technology is advertised. In criticising its claims to make the world a better place, the images provide a tension between working with technology and against it, meanwhile highlighting its subtle imperfections. Through documenting frequent encounters with these advertisements, we are presented with the polished and familiar look of new technologies. In contrast, opening up the infamous iPhone showcases technology in its raw, vulnerable and complex state, exposing a hidden reality.