“Vivid” Branding Project

Paule Abrutyte

Vivid is a brand and product proposal that comes in a style-guide book. The brand is a celebration of bold creativity and youthful expression. Offering a curated range of vibrant nail polishes, playful nail stickers, and high-quality nail care products.

This style guide is essential for maintaining a unified visual identity for Vivid across all channels, both online and offline. By adhering to this guide, Vivid ensures that its branding is immediately recognizable, consistent, and impactful wherever it is seen.

This guide provides clear instructions on using colour palettes, typography, logo placements, imagery styles, and materials.

Innovative, result-driven, and creative graduate with a proven track record in developing and executing successful marketing campaigns. Seeking to bring my strong background in marketing strategies and brand promotion to an established company.

Westminster School of ArtsFashion Marketing and Promotion BA Honours
Visual Assets

Visual Assets

Brand Identity

Brand Identity

Logo

Logo

Products

Products

Packaging

Packaging

Promotion

Promotion